Visibilia

Context 
Visibilia – Volontariato è cultura is a project promoted by CSV Marche Ets (Volunteer Services Center) that aims to create a space for listening, discussion, and sharing ideas and proposals from associations and volunteers for 2024. This participatory process seeks to foster awareness and collaboration among local associations and create synergies. CSV Marche Ets needed to communicate its intentions to the wider Pesaro territory.

Intervention 
The project for Visibilia involved creating a mural that encapsulates the initiative’s key words, intentions, and values. This manifesto is expressed through the use of diverse lettering styles that strongly convey the intrinsic meaning of the chosen words. The mural was then painted on a large 200-square-meter facade within the Pesaro School Campus. This approach aims to make the invisible visible, helping to make the presence tangible, and evoking the assistance and contact that characterize the essence of volunteering through the artistic installation.

Side notes
For the project’s inauguration, the mural area was brought to life with artistic performances by various associations, highlighting the project’s theme: unveiling the invisible.